MARKET RESEARCH AND INSIGHT

CATI

We offer computer assisted telephone interviewing (CATI) through specialist units where interviewers speak to respondents in their mother tongue. We use state of the art software to ensure the competant management of quotas, interviews, appointments and progrss reports. Our quality checks are at ISO 9001 standard.

CATI interviews are good for quantitative surveys across general and specialist consumer and business groups as long as the survey is fairly simple, relatively short and does not need to prompt with interview material or delve deeply into responses.

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